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What To Prepare When Advertising "For Sale By Owner" On Internet
Posted on 02.17.2010
Advertising homes for sale on Internet is becoming popular to attract more prospective buyers. Homeowners can save a lot of time by listing their homes at classified sites, business directories, real estate sites, etc and let the buyers find them. However, the space for advertising is usually more limited compared to print media. But what is more critical is to make prospective buyers get interested in finding further information about the home. Since there are many other homes for sale in one list, first glance is so important to give clue about your home. Let's see the must-have information in your online 'for sale by owner" ads. There are attributes that most buyers will seek first before the others: home price, location, and number of bedrooms.
1. Price is the first aspect they see as it determines immediately whether the home is in their budget or not. It does not take long to know whether they want to find further information or not. Thus, make sure you write the details, from the lump sum payment price, to down payment and monthly payment, if there is any. Make it easy for buyers to understand the scheme.
2. Location. Location is also really important because home buyers usually already set the area they want to live in. Since online advertising makes your home information accessible to global home seekers, the information should be detailed. Put your home in appropriate category, maybe by city or neighborhood, and then add the address information. Local interested buyers may come directly to see the home. Have it ready for presentation before you start advertising. Check if the site you list the home at has extra features such as mapping. The more online audiences can imagine about the home, the better the chance of selling it.
3. Number of bedrooms. This is certainly one of the pre-specified targets of homebuyers before they start looking for homes. Number of bedrooms should match their necessity and hence it is rarely tolerable. By putting the information in advance, you encourage prospective buyers to find further and help filtering those who do not match with the capacity.
After the three are done well, you should consider adding more interesting attributes in the ads. Putting the picture of home, video (a virtual tour, if possible), size of lot and building, number of rooms, and neighborhood information will help then get the feel of the home better. This will encourage further action if they think the home meets their criteria. As what the nature of the market tells, online home shoppers are mostly busy or efficient people who do not want to waste time to visit one by one online. There are tools to find and filter with just some clicks when they search online. Imagine the flexibility if they can see virtual tour of a home before really have a visit. So why don't you make the ads as representative as possible? It also saves time because you do not have to present the home to seekers who have not figured out how the home is like.
Related Topics :: Real Estate Investing